Bloomberg Businessweek ME - 16.11.2017

Bloomberg Businessweek Middle East provides unparalleled intelligence and surprising insights to powerful business leaders. Offering indispensable content, it aims to provide influential decision makers with new ways to innovate, compete and move ahead. It offers surprising and timely perspectives on the most important issues of today and unique stories you won’t find anywhere else. Published in English, its Middle East edition will explore everything from global economics, technology and finance to travel, fashion and lifestyle pursuits - from a fresh and original perceptive.

*** Now it’s Apple’s turn to try to be Netflix. How to profit from human nature: First you have to understand your own. ***