Entrepreneur Middle East - June 2015

Building the (best) home grown brands Personifying your company’s corporate lingo, making messaging work for your business, and the application of pervasive branding tactics Market penetration strategies across sectors. An exclusive opinion editorial by H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman, Emirates. Interviews with Sultan Sooud Al-Qassemi, Fabrizio Ferreira, Ziad El Chaar and Ramanathan Hariharan. The second Entrepreneur Industry Intel event, the Achieving Women Forum, and 12 points of reference on the methodology of business. The Recap: KSA Enterprise Agility Achievers 2015.