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2-03-2018, 10:12
Industry Leaders - 03.2018
Industry Leaders - March 2018
English | 110 pages | True PDF | 7.3 MB

Industry Leaders Magazine is the world’s leading progressive business media brand, digitally published every month, with a unique editorial vision towards leadership stories across different industry sectors like Energy, Manufacturing, Construction, Supply Chain, Hospitality and Food & Beverages. We combine innovative technology with high quality business content and industry news from around the world reaching C-level executives globally.

*** Business decision makers have always had to juggle between two contradictory goals: making their brands distinctive while at the same time making them central in their industry. Google in search engine and Tesla in electric cars, come to mind when we think of brands that maintain centrality and distinctiveness. These companies stand out from the crowd and avoid direct competition with widely popular companies because they excel in terms of consumer preferences, pricing, and the direction of innovation. Traditionally, decision makers have analyzed brand positioning and business performance as two separate yard sticks to measure growth rate, market share, and profitability. ***

Economic, Bussines and Policy / News and Weekly

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